Key Takeaways from the 2024 NMHC Apartment Strategies Conference

Author: Kasee Godwin
Date: 02.06.2024

Last week, the National Multifamily Housing Council (NMHC) hosted its Apartment Strategies Conference in San Diego, a pivotal event for multifamily industry professionals. The conference brought together a broad spectrum of experts to delve into current market trends, operational strategies, technological advancements, and policy dynamics shaping the multifamily sector. 

Below are the key insights and takeaways from the conference.

Economic Outlook and Market Dynamics

The conference opened with a comprehensive analysis of the current economic landscape, highlighting a trend toward declining inflation and the anticipated easing of interest rates by the Federal Reserve. 

The multifamily market stands at a pivotal juncture, buoyed by the prospect of declining inflation and a responsive easing of interest rates. This anticipated macroeconomic shift is not just a harbinger of stability; it’s poised to inject vitality into multifamily investments despite the looming specter of housing oversupply in select locales.

A focal point of the discussions was the undeniable impact of affordability on migration patterns, crystallizing as the paramount driver behind demographic shifts. The narrative underscored affordability as a financial metric and a potent catalyst for population movements. With the cost of living soaring in many urban centers, a significant segment of the population is recalibrating its geographical preferences, gravitating towards markets that promise a more balanced cost-of-living equation.

The overarching sentiment in the room was one of cautious hope, anchored in the belief that 2023’s steady performance laid the groundwork for a soft landing in 2024. Amidst discussions of supply challenges and strategic shifts, a consensus emerged that the multifamily sector’s inherent resilience and adaptability position it for continued strength. 

The Supply-Demand Conundrum

The “Expanding Horizons: Growing Housing Supply in a Changing Market” session focused on the challenges and opportunities in housing supply, noting the comparative cost advantage of renting over buying, estimated at 15%. 

Experts underscored the necessity of adopting hyper-local strategies to navigate the complex landscape of tax incentives and zoning regulations, which vary significantly across jurisdictions. The discussion also spotlighted the Sunbelt region’s robust performance, attributed to its favorable economic and demographic trends. This approach is crucial for navigating the complexities of development and investment in an industry where one-size-fits-all strategies are absent. 

Technological Transformation in Multifamily Operations

The “Smart Ops: The Tech Edge in Multifamily Investment” session at the conference illuminated the pivotal role of technology in redefining the multifamily investment landscape. The discussions delved into how technology, particularly AI and smart solutions, revolutionizes managing multifamily properties. 

The integration of technology, however, presents its set of challenges, particularly in achieving seamless portfolio-wide rollouts. The complexity of retrofitting existing properties with new technologies and disrupting entrenched processes are significant hurdles that need careful navigation.

The key to overcoming these challenges is the buy-in from onsite teams at the forefront of implementing these technological solutions. The session underscored the critical importance of fostering a culture of innovation among onsite staff, highlighting strategies such as appointing onsite ambassadors to champion tech adoption and facilitate a smoother transition. This grassroots approach to technology integration is crucial for ensuring that the benefits of technology—ranging from operational efficiencies to enhanced resident services—are fully realized.

Furthermore, the role of AI in multifamily operations received special attention for its potential to streamline back-office functions, such as collections and administrative tasks, thus freeing up valuable resources to focus on resident engagement and property improvements. AI’s application extends beyond operational efficiencies, offering powerful tools for analyzing resident feedback and behavior to address concerns and increase renewal rates proactively.

The discussions also revolved around the strategic advantage of centralizing operations through smart technologies. This approach simplifies management tasks and provides a cohesive platform for data analysis, enabling owners and operators to make informed decisions based on real-time insights. Technology is becoming integral to the renter’s value proposition, from smart building access systems to community Wi-Fi, enhancing security, convenience, and connectivity.

This session made it abundantly clear that the future of the multifamily industry lies in its ability to adapt and integrate technological advancements. The move towards centralizing operations with smart technologies is about keeping pace with the digital era and setting a new standard for efficiency, resident satisfaction, and strategic growth in the multifamily sector.

Navigating Market Fluctuations

While facing its challenges, the multifamily market continues to experience robust demand. The Sun Belt and Mountain regions are solidifying their positions as frontrunners, capturing a significant share of the net new apartment demand. Notably, smaller markets such as Boise, Port St. Lucie, and Huntsville have seen the highest number of deliveries relative to their existing stock in 2023, underscoring a trend of growth extending beyond traditional urban centers.

In 2024, the Southeastern and Mountain West areas are anticipated to lead in new deliveries as a percentage of stock, signaling continued investment and development focus in these regions. Key markets identified for an anticipated surge in new supply include Austin, Charlotte, Raleigh-Durham, Miami, Nashville, and Denver. This forecasted influx represents a significant shift in the landscape of multifamily housing, necessitating strategic planning and investment.

The composition of multifamily starts remains predominantly in the market rate category, yet there’s a noticeable expansion in fully affordable and single-family rental (SFR) build-to-rent (BTR) projects. This diversification highlights broadening investment and development strategies to cater to varied housing needs.

An intriguing development is the rapid narrowing of the lease-up rent premium, attributed mainly to concessions. This trend suggests a market response to the competitive landscape, impacting profitability and investment returns.

Operational expenses (OpEx) for apartment properties show signs of stabilization, albeit with the notable exception of insurance costs, which continue to rise. This mixed picture of operational cost trends presents challenges for multifamily operators and investors, pointing to the need for efficient management and strategic cost control measures.

Operational Risks and Strategic Planning

The “Operational Risks and Strategic Planning” session delved deeper into the strategies for mitigating risks and optimizing operations within the multifamily sector. 

Experts underscored the necessity of developing robust frameworks for risk management that encompass not only traditional areas of concern like insurance and regulatory compliance but also the evolving challenges related to cybersecurity and tenant privacy. The significance of leveraging technology to enhance operational efficiency and reduce costs was a recurring theme, illustrating the sector’s shift towards digital transformation to achieve greater scalability and resilience. 

Furthermore, the dialogue highlighted the role of effective communication and stakeholder engagement in facilitating change management processes, ensuring that teams are aligned and responsive to the dynamic nature of the multifamily industry.

The Interplay of Public Policy and Market Forces

The concluding session of the NMHC Apartment Strategies Conference offered an insightful analysis of how public policy shapes the multifamily sector, focusing on the proactive steps taken by states such as Florida and California. These states are at the forefront of using legislative measures to boost the housing supply, showcasing a commitment to reform in the face of growing demand. Specifically, the session examined the transformative impact of zoning law reforms, which are pivotal in unlocking new development opportunities and streamlining the process of bringing new housing to market.

In addition to zoning reforms, the discussion broadened to include other policy initiatives to alleviate the housing shortage. Measures such as density bonuses, streamlined permitting processes, and incentives for affordable housing development were highlighted as critical tools in the policy toolkit. These efforts underscore a growing recognition among policymakers of adopting a multifaceted approach to fostering housing development that balances growth with sustainability and community needs.

The session also shed light on the challenges and opportunities presented by such policy changes, including the need for industry stakeholders to navigate a complex regulatory landscape and the potential for increased collaboration between the public and private sectors. By fostering a dialogue on these issues, the conference underscored the importance of public policy in shaping the future of the multifamily sector. It highlighted the need for continued innovation and adaptation in addressing the nation’s housing challenges.

A Cautiously Optimistic 2024

The 2024 NMHC Apartment Strategies Conference provided invaluable insights into the multifamily industry, underscoring a collective movement towards cautious optimism. With economic indicators pointing towards a transitional phase, the emphasis remains on strategic adaptation to supply dynamics, technological advancements, operational efficiencies, and regulatory landscapes.


Kasee Godwin

Position: Director of Marketing
Social Networks

Kasee is the Director of Marketing for Qira. She has nearly 15 years of experience in the real estate marketing industry, including 10 years on the client side. In her spare time, she enjoys reading science fiction, exploring new wineries, and fostering Golden Retrievers.

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