Industry Insights5 min read
The Rise of Gen Z Renters
Kasee Godwin
As Gen Z (born 1997–2012) increasingly enters the rental market, their preferences and behaviors are reshaping the multifamily industry — from how they apply to how they pay.
Gen Z renter behaviors
- Apply on mobile, often outside business hours
- Compare total move-in cost across listings
- Prefer flexible deposits and digital receipts
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Originally published at qira.com.
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