Industry Insights5 min read
The Rental Economy: Understanding the Shift in 2024
Kasee Godwin
Evolving financial trends are reshaping the rental economy. The rise of Gen Z renters and broader demographic shifts are changing how operators price, market, and run their communities.
What's driving the shift
- Cash-flow-first budgeting from younger renters
- Higher expectations for digital experiences
- Increased scrutiny on fees and deposit practices
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Originally published at qira.com.
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